Our Story

Element Formula, referred to as ELFormula. ELFormula is a skin care brand established in 2018.

ELFormula has always focused on the research of ingredients and has established ELF Lab®, which consists of first-line R&D teams in the USA and Korea. The R&D team members are all from the international first-line skin care group.

The brand has a series of products such as serum, mask, cleansing wash, moisture cream, essence, and many more. All of which have passed the non-irritation test of the Ministry of Health of Seoul Pharmaceutical Industry Research Institute and passed the international SGS fluorescent agent test and CNAS laboratory accreditation.

ELFormula is committed to finding simple and effective formulas based on product safety without adding ingredients such as hormones and fluorescent agents. Every product born in ELF Lab® goes through consumer research – product development – ​​full testing.

After thousands of skin tests and constant adjustment of formula based on tester feedback, we finally find the golden match for each ingredient.

ELF Labs® selects high quality manufacturers that have passed the EU standard, GMPC100 certification, and possesses a number of patented technologies according to the requirements for the safety, precision, and stability of the preparation of different products and selects the top raw materials according to strict standards.

At present, suppliers of raw materials for ELFormula include many well-known global companies such as CLR, BASF and DSM.

“Your beauty is our ultimate pursuit.
We will keep innovating and researching to bring you
simple and effective formulas.”